Dr. M. Isabella Cavalcanti Junqueira is a Professor of Entrepreneurship and Marketing in the School of Business at LeTourneau University. She serves in professional and academic roles in flourishing international organizations and universities. Dr. Cavalcanti Junqueira was the director for the globally recognized flagship Master of Science Program in International Business and Strategy housed in the Department of Entrepreneurship and Strategy at Lancaster University Management School (LUMS), a top 10 university in the United Kingdom. She has also served as an advisor and consultant to several start-ups in the U.S., Europe, and South America. Dr. M. Cavalcanti Junqueira is committed to fostering sound research, strategy, and entrepreneurial mindset practices in the classroom. She aims to provide learning opportunities for her students that inspire curiosity, analytical thinking, ethical actions, trust formation, collaborations, and innovation.
Education
- Ph.D., Management, Lancaster University Management School, 2019
- M.S., International Business Development, Ecole Superieure de Commerce/Burgundy School of Business, 2013
- B.S., Clinical Nutrition, University of Texas Southwestern Medical Center, 1985
Experience
Dr. M. Isabella Cavalcanti Junqueira's expertise in project management and development consultancy has positively impacted regional businesses in the U.S., Europe, and South America. Her strategic approach has elevated research, strategy, and brand recognition, driving the growth and success of start-ups, SMEs, and hybrid organizations.
Dr. Cavalcanti Junqueira's dedication to regional economic growth is demonstrated through her active involvement in executive boards, which direct her passion for economic advancement into impactful regional initiatives. She often volunteers in fundraising and development for international outreach, economic development, entrepreneurship, and innovation initiatives, reflecting her commitment to positively impacting innovative business initiatives beyond her professional domain.
Courses Taught
BUSI2403 Business Leadership & Entrepreneurship I
BUSI2413 Business Leadership & Entrepreneurship II
BUSI3023 Entrepreneurship for Engineers
BUSI4923 Business Internship
MKTG2503 Principles of Marketing
MKTG3403 Promotional Strategy
MKTG4403 Sales Management
MKTG4503 Marketing Research
MKTG4703 Marketing Strategy
MKTG4943 Business and Engineering Project
Research Interests
- Strategy
- Entrepreneurship and Innovation
- Decision Making
Publications & Presentations
JOURNAL PUBLICATIONS
Cavalcanti Junqueira, M.I., Discua Cruz, A. and Gratton, P.C. (2023), "Not by what we see: how Christian religious beliefs influence market and community logics in a rural context", International Journal of Organizational Analysis, Vol. 31 No. 5, pp. 1176-1206. https://doi.org/10.1108/IJOA-12-2022-3520
Cavalcanti Junqueira, M.I., & Discua Cruz, A. (2023). How does a winery in the new world grow its regional roots? Understanding the link between stewardship, place and the entrepreneurial mindset. The manuscript was accepted to the AWBR 2023 (Academy of Wine Business Research) on July 11th – 14th, hosted at Acadia University, Nova Scotia, Canada.
Cavalcanti Junqueira, M. I. & Soetanto, D. (2022). Funding Decisions and the Role of Trust: A Qualitative Study of Reward-Based Crowdfunding in the Creative Industries. Management Decision, Vol. 60 No. 8, pp. 2174-2194
Cavalcanti Junqueira, M. I., & Discua Cruz, A. (2023). El Buen Pastor Farm: Blending Entrepreneurial Mindset and Stewardship in coffee production and diversification. The manuscript is under review (peer-review journal).
Cisneros Emerson, A. & Cavalcanti Junqueira, M. I. (2023). Pathways to Restoration: A Holistic Approach to Preventing Human Trafficking and Supporting Survivors in East Texas. Hatfield Prize 2023. Center of Public Justice. Washington D.C.
Cavalcanti Junqueira, M. I., & Discua Cruz, A. (2020). Assessing Women Entrepreneurs' Decision Process to Enter the Formal Economy in Emerging Economies: A Study in São Paulo, Brazil. In Academy of Management Global Proceedings (p. Vol. Mexico, No. 2020). Mexico City, Mexico https://journals.aom.org/doi/10.5465/amgblproc.mexico.2020.0070.abs
Discua Cruz, A., & Cavalcanti Junqueira, M. I. (2020). Cheers! A teaching project exploring the opportunities and challenges of internationalization in a small local Brewery, Journal of International Business Education.
Cavalcanti Junqueira, M. I., & Discua Cruz, A. (2019). Crowdfunding and Museums: A Field Trip Exemplar in the United Kingdom. Entrepreneurship Education and Pedagogy, 2(2), 151–170.
CHAPTER PUBLICATIONS
Discua Cruz, A.F. and Cavalcanti Junqueira, M. I. (in-print, 2023). Family firms: The impact of a Christian perspective on environmental protection and sustainability practices. In N. Burton & C. V. Mai (Eds), Faith Traditions and Sustainability: New View & Practices for Environmental Protection. Academic Press, U.K.
Cavalcanti Junqueira, M. I. (2021) Preparation to Execution: Orchestrating Campaign Processes in Organization-Led Crowdfunding. In: Lenart-Gansiniec R., & Chen J. (eds) Crowdfunding in the Public Sector (pp 43-64). Contributions to Finance and Accounting. Springer, Cham.
PRESENTATIONS
2023 AWBR, Academy of Wine Business Research, Nova Scotia, Canada - Presenter
2023 Leicester University, U.K., Research Proceedings Strategy and Entrepreneurship, Presenter
2022 Rural Entrepreneurship Conf. ESRS – ISBE, North Umbria Univ., Newcastle – Presenter
2020 The Entrepreneurial Internationalization Process & Entry Modes, Emerging Markets - Session Chair
2020 Academy of Management (AOM), Advancing Management Research in Latin America, Mexico
2020 AOM Advancing Management Research, Latin America Conference, Mexico, Presenter
2019 The EFMD Conference (European Foundation for Management Development) – Panelist, Presenter
2019 Creating Collaborative Ecosystems through Open Innovation, Lancaster, UK – Panelist, Evaluator
