Associate Director for Digital Content

Serves as the primary creator, optimizer, and distributor of digital content on the University Marketing and Communications team. Owns all marketing-related responsibilities relating to the university’s enrollment-related CRM initiatives and platforms, including a sophisticated and innovative presence across social channels.

The Associate Director for Digital Content:

• Significantly contributes to the flow and success of UMC work by optimizing distribution channels, integrating creative solutions into strategic outlets in an organized, proactive, systematized way.
• Serves as the lead digital content producer and web content editor.
• Serves as UMC’s primary point of contact for comprehensive digital marketing.
• Individually serves as a content creator, while building a critical bridge between the content team and digital distribution platforms.
• Meaningfully partners as a central collaborator with the content team and Associate Director of Online and Data Marketing to assure all university web content is curated, distribution, maintained, and expired on relevant platforms in a timely way.
• Owns content-related SEO (Search Engine Optimization) initiatives in support of targeted campaigns.
• Serves as the UMC point-person for all digital communication flow content and related CRM needs in partnership with broader Enrollment initiatives.
• Coordinates and contributes compelling content for various forms of university digital marketing initiatives.
• Stewards the university’s branded social media platforms.
• Develops a digital influencer network to fuel an outreach campaign and associated communication flow promoting university awareness and programs among targeted populations.
• Builds out and facilitates continual updates, revisions, and additions to key digital marketing resources, such as the ‘UMC toolbox’ and university rankings documentation and distribution database.
• Systematizes and coordinates all university rankings resources to ensure materials are appropriately leveraged across marketing & communications platforms. Architects and continuously updates a university rankings database, including associated distribution plans, in addition to facilitating ranking asset acquisition, communication with relevant vendors, and the updating of rankings-related content.
• Executes routine communication and marketing platform audits, reporting findings and recommendations to inform revisions and innovations.
• Approaches work with a balanced, content-minded and tech-minded eagerness, prioritizing innovation and automation where relevant. Stays abreast of trends and developments in technical aspects of digital marketing and content distribution.

• Bachelor’s degree preferred. Master’s degree and experience in higher education and/or content work a plus. Knowledge and experience managing digital content platforms is a necessity for the qualified candidate. A robust portfolio of projects and proficiency utilizing the latest software packages including the Adobe Creative Suite, Microsoft Office products, photo editing applications, and layout tools. In addition, a solid understanding of basic marketing will also benefit the ideal candidate. Proficient skills in photography and videography required. Though not essential, an understanding of web content management, customer relationship management, and/or email client platforms is considered helpful.
• Demonstrated excellence in communication, writing, and a high degree of innovation through the professional portfolio; strong interpersonal, communication, and customer service skills; the ability to function as a part of a multidisciplinary team; the stamina to produce high-quality projects in a fast-paced work environment; the maturity and discretion to handle challenging social media public relations issues with complete professionalism while representing LeTourneau University; and the ability to quickly learn and integrate new tools and technologies to meet customer needs.
• LeTourneau University seeks a person with an enthusiastic and contagious Christian faith who is committed to Christian higher education that integrates Christian faith with learning.

Applications will be reviewed in the order received and will continue until the position is filled. In accordance with applicable provisions of federal law, applicants for employment who are in agreement with the educational mission of LeTourneau University and applicants for admission to educational programs or activities are considered without discrimination on the basis of race, age, sex, handicapping condition, national origin or genetic information. Inquiries about this policy should be directed to the Director of Human Resources, (903) 233-4170.

Applications are required and are available from www.letu.edu/jobs or from the Business Office, LeTourneau University, 2100 Mobberly Avenue, Longview, TX. Send completed application, and a current resume to:

LeTourneau University
ATTN: Human Resources
P.O. Box 7001
Longview, Texas 75607-7001
FAX (903) 233-4103
E-mail address: HumanResources@letu.edu

LeTourneau University is the premier Christian polytechnic university in the nation where educators engage students to nurture Christian virtue, develop competency and ingenuity in their professional fields, integrate faith and work, and serve the local and global community.

LETU is a Christ-centered, interdenominational institute of higher learning offering more than 85 undergraduate and graduate degree programs in arts and sciences, aviation, business & technology, communication, computer science, criminal justice, education, engineering, nursing, psychology & counseling and theology & vocation. LETU's 2,700 students represent nearly all 50 states, more than 30 foreign countries, and around 50 different denominational groups.

LETU is consistently recognized by U.S. News and World Report as one of "America's Best Colleges," and the engineering program is ranked nationally. LeTourneau University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, at http://www.sacscoc.org) to award associate, baccalaureate and master's degrees. LeTourneau University's engineering and engineering technology programs are accredited by the Engineering Accreditation Commission and the Technology Accreditation Commission of the Accreditation Board of Engineering and Technology, 111 Market Place, Suite 1050, Baltimore, MD 21202-4012 - telephone: 410-347-7700. The Carnegie Foundation classifies LeTourneau University as a Master's (Comprehensive) University II.

The 162 acre main campus is located in Longview, Texas, a progressive hub city with an MSA of over 190,000, nestled among the beautiful pine-forested hills and lakes of East Texas. It is approximately 120 miles east of Dallas, Texas and 60 miles west of Shreveport, Louisiana.

See https://www.letu.edu for more information.