Color Palette


Colors are an important component of brand identity. Blue and gold have long been a staple of LeTourneau's brand identity and they remain so today. In addition to our primary color palette, new applications and mediums have necessitated the creation of an extended palette. These involve colors that compliment the primary brand colors without replacing or overpowering them. These extended colors are best used as accents.


Primary Color Palette


letu-blue.png

LETU Blue

RGB: 0, 30, 105
CMYK: 100, 94, 27, 24
Pantone: 288 C
Web: #001e69
letu-gold.png

LETU GOLD

RGB: 248, 180, 53
CMYK: 2, 32, 91, 0
Pantone: 143 C
Web: #f8b435

 Extended Color Palette


letu-grey.png

LETU Grey

RGB: 167, 169, 172
CMYK: 36, 28, 27, 0
Pantone: Cool Gray 6 C
Web: #a7a9ac
letu-orange.png

LETU Orange

RGB: 226, 151, 52
CMYK: 7, 63, 90, 0
Pantone: 1585 C
Web: #e27934

letu-light-blue.png

LETU Light Blue

RGB: 0, 183, 250
CMYK: 65, 10, 0, 0
Pantone: 299 C
Web: #00b7fa
letu-dark-blue.png

LETU Dark Blue

RGB: 17, 30, 53
CMYK: 93, 82, 50, 60
Pantone: 2768 C
Web: #111E35